I recently happened upon this article, "16 eco-fashion predictions for 2010" on ecouterre.com. I found one of the predictions to be extremely relevant to the vision we have for Project: Ruffle Swap."Buying used is finally gaining widespread acceptance thanks to eco-approval and a strained economy. People are buying pre-owned clothing on eBay not just because it is cheaper, but because it is greener. “Used” is losing its stigma and being recognized as smart. You’ll see an increase in clothing swaps, too."
— ZEM JOAQUIN (PUBLISHER, ECOFABULOUS )
You may or may not know what we do at Project: Ruffle Swap. But we help women "swap" their lightly used dresses (mostly bridesmaids dresses). We have created a place online for women to sell their used dresses or buy a like-new dress. Many of the dresses we post are only worn once and never worn again. And many of the styles we add are still currently selling on the manufacturers websites for original price, $150+! Through "recycling" dresses we not only help women find the dress they need for more than 50% off, we also give the seller back some of the money they spent on the dress.
Just think... There are more than 2.2 million wedding a year. If each bride has 4 bridesmaids, that's around 9 million bridesmaid dresses worn each year! If just 1/3rd of all bridal parties "swapped" their dresses, thousands-and-thousands of pounds of waste would be eliminated.
This subject is so near and dear to our heart. So, when thinking about what to do with your one-and-done bridesmaid dress, don't trash it or let it hang in your closet. Please, think about recycling it.
And join us at ruffleswap.com to become a greener fashionista.
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