Project: Ruffle Swap's Blog on fashion topics, hot trends, & everything in between

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Thursday, February 4, 2010

The Results: Where Do All the Dresses Go? (Part 2)

(image from redphotoco.com)
...continued from Part 1...
 
Doing the Math:

“I have a collection of dresses that I will never wear again. Each dress cost well over $200 and no one considered the wearability I would get out of them.” If you had 5 bridesmaid dresses in your closet that cost $200/each, that's $1000 in dresses just laying around!

In 2008, there were over 2.2 million weddings:
• With 4 bridesmaids on average, that's over 8.8 million bridesmaid dresses purchased.
• At $150 per dress, bridal parties spend $1.32 Billion on dresses/year.
• Which is roughly 2.7 million cubic-ft of dresses. Enough to fill 41,000 pick-up trucks!!!


When we start reusing bridesmaid dresses:
• If 1/3rd of all bridesmaid dresses were reused, bridal parties could save
~$220 million.
• And the landfill impact could be reduced by nearly 3 million dresses.
• This would mean 13,000 fewer truckloads each year.


So, you can probably see the impact of purchasing or reselling a once-worn bridesmaid dress could have. We hope that you join us in our goal of saving girls, like you, money, while also reducing the environmental impact—one dress at a time. I know this is a lot of info and a lot of numbers thrown at you. We just hope that one day you might think of this before you throw away your bridesmaid dress or let it sit in your closet. Somewhere in the U.S. there is another girl looking for the exact dress you have sitting in your closet right now. Together, we can change a part of the bridal industry and help each other out.

Data compiled from: Independent study by Project: Ruffle Swap; Bridesmaid’s Attire Survey - January 2010 Wedding Bee Boards (300+ respondents); theweddingreport.com
 

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